Antenna Design New York
Identity and studio books showcasing the work of this truly multidisciplinary studio practice.
Antenna’s boundaries are difficult to describe as they move through paradigms of thinking and making in their studio output—as in from trains to pixels. Led by Masamichi Udagawa and Sigi Moeslinger, Antenna is responsible for much of what we encounter in the NYC subway system, the LinkNYC hubs aboveground on the streets, and in Knoll-furnished offices and workspaces. Their presence and ‘broadcast’ is wide and varied, precise and rigorous.
Antenna’s identity is based on ideas of ‘transmissions’; the ethereal and the substantial informed by poetic ambiguity—inscrutable at first but with thoughtful engagement reveals nuances of connectedness and rhythm found throughout the studio’s process. The studio books are housed in clean white spaces, punctuated with small silver silhouettes of their projects as categorical notations along a timeline.
A limited palette of white, silver and blue remain core identity colors; these sky colors reference the studio’s behavior-changing work.
Antenna’s launch identity used silver ink, gloss and clear film, and their deconstructed mark to talk about the studio’s ‘broadcast’.
The current identity evolves the parallelogram from the mark to a more nuanced, complex and variable form.
Antenna’s second studio book chronicles the breadth of their work. It also provides a categorical index to visually frame their wide and deep capabilities.