Contemporary Improvised Music Festival—CIM
Improvisation is hard. Printed matter for a festival of contemporary improvised music in The Hague isn’t.
Developed with Studio Dumbar, The Hague, Netherlands.
An aggressive and eclectic program of performers comprised this CIM festival and called for equally challenging printed matter—poster and catalog—to accompany and promote the performances.
Everything was done on-the-fly; improvisation was the driver for decision-making and execution. Bits and pieces of unrelated shapes were combined and made cohesive, lines and type were cut apart and reassembled intentionally misaligned. The catalog and poster were composited from oversized laser prints tiled together—and a happy printing accident. Make-ready sheets for the second color were put into the press upside down, producing an incorrect color imposition. This looked spontaneous and lively; better than the intended color alignment. The pressman was informed to keep it running—which he did, shoulders shrugging. The mistake became the final.