The Alternative Pick book was a reference for creatives to quickly access a curated collection of photography and illustration. This edition—Ether—responded to the idea of pulling from air as its central visual theme.

The book’s covers, endpapers, section foldouts were lyrical, poetic musings on this ethereal theme while the mobius strip and infinity symbol represented the challenge and fervor of the creative process. Open Project photography, mandala-like forms, spirals, and web-like lines were used to portray the unpredictability and depth of the ether as a resource.

A day calendar, postcards and a poster rounded out the collateral pieces.